I didn’t know I needed this until I got here. These women, this energy, this trip... it was healing and fun all at once. I’m already planning the next one.”

The session that stood out the most to me was the one where we learned about the “Three P’s” — Poll, Prime, Purchase. That simple framework hit home because it broke down how to move people from curiosity to commitment in a way that feels natural and intentional. I realized I’ve been trying to jump straight to the sale without enough priming. The idea of using polls to create engagement, then warming the audience with value (prime), before presenting the offer (purchase), gave me a clear path I can actually apply. It’s not just about selling — it’s about building connection and readiness. That shift alone can change how people buy into my company.

The activity where we were assigned to price out a specific trip as homework was incredibly eye-opening. It helped me clearly see what I had previously overlooked and what should be factored into pricing a trip.